Marketing notes

Ideas for your next stage of growth.

Practical perspectives on making marketing clearer, more focused and more useful to your business.

Strategy

Start with the customer, then choose the channel

A useful marketing plan begins with the people you want to reach and the problem you help them solve.

Websites

Build a simpler path from first impression to a useful customer conversation.

AI & Automation

Start with a manageable task, a clear output and a person responsible for reviewing the result.

Start with a conversation about where you are and where you want to go.

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